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For anyone interested, here's the store's history, contributed by Rob Ascough to Acme Style: It was followed by a very brief period of investment in the long-neglected northern NJ market that brought a replacement to the Rockaway store and a new store to Lodi.
Following the opening of the Rockaway and Lodi locations, Acme would wait more than two decades to bring further investment to northern NJ in the form of new stores in Milltown, Randolph and Clifton. The Rockaway store was also remodeled around the same time, and for the same reason- the two locations along with the long-standing Middlesex store were bright spots in an area where Acme once had a major presence but had started losing its stronghold.
The spread of the checkerboard arch remodel made little sense. Even more questionable was the spread of the checkerboard arch remodel to much smaller and less-successful stores in Succasunna, Union and Washington.
Competition in the area was always fierce. Like all rumors of Acme looking into building new stores in northern NJ, nothing came of them. Still, the work was to be extensive as the majority of the interior was to be gutted Acme report replaced, perhaps most impressively while the store remained open to shoppers.
A grand aisle would feature a Starbucks department [which has since closed] as well as produce, bakery, seafood and deli- the latter offering hot meal options. The opposite corner of the store called for a pharmacy and customer service department with one hour photo development [which has also closed].
When the months of dust settled and the tarps came down, customers were treated to the equivalent of a brand new store.
Only the previous, relatively-new frozen food and dairy cases remained, and even those were refreshed to match everything new that was installed. As Rockaway began suffering at the hands of ShopRite, Morris Plains experienced a slight uptick in business before settling back down to normal levels- perhaps not the desired outcome, but the results could have been worse.
It was rumored that the company even hired a real estate specialist to investigate all available options but rumors of replacements or expansions of locations in Jersey City, Secaucus and East Rutherford to name a few never materialized as actual plans.
Eventually new stores were constructed in Milltown and the Mount Freedom section of Randolph a few miles down the road from Morris Plains and an outdated location in Clifton was replaced with a new one on the other side of town but when further expansion into central NJ with stores in Marlboro and Freehold failed to produce positive results two of the three stores closed not long after openingall reasons for optimism were dashed.
Acme continued closing the majority of its northern NJ locations and when the once-mighty Rockaway location faded into an oversized convenience store, it was obvious the company lacked any kind of solid plan.
The Milltown and Clifton stores lost their pharmacies. Only the stores in Middlesex and Morris Plains remain as relics of brighter days. Are better times on the horizon? It seems to be to be about the same size maybe a little larger as the Millburn ShopRitebut in far better condition.
The entrance is where the wall comes out directly behind the two balloons. The Starbucks would have been directly to the left, next to bakery. Deli comes next to my left here, with meat and seafood behind me. Here's a better overview of the whole grand aisle.
Looking back towards the seafood counter. ACME's website doesn't list this store as having a seafood department, but it's actually pretty prominent. It could be that it was closed and then re-opened. Another view of the seafood counter. Looking towards the bakery from the front-end.
Heading on around the store, meats are along the back wall, with milk in the back left corner, and dairy along the back left aisle.Find company research, competitor information, contact details & financial data for Acme Brick Company.
Get the latest business insights from D&B Hoovers. Acme representatives initially said the rooftop would be closed the rest of the day Saturday, but they added the first and second floors would open at 7 p.m.
Saturday. Acme Alliance is rated with a B rating from Business Consumer Alliance as of 11/21/ Check the complaint history, rating and reviews on this company.
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