How to write a good value proposition

October 8, A value proposition is the 1 thing that determines whether people will bother reading more about your product or hit the back button. When I reviewed a bunch of websitesthe conclusion was that missing or poor value proposition is one of the most common shortcomings. What exactly is a value proposition?

How to write a good value proposition

A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

Uber's value proposition, offering uber convenience Without explicitly saying so, Uber expertly highlights everything that sucks about taking a traditional taxi and points out how its service is superior.

The simple yet highly effective copy above, taken from the Uber homepage, excellently conveys the simplicity and ease that lies at the heart of what makes it such a tempting service: Take a look at this information from the Lyft homepage: Firstly, Lyft does score some points for including several step-by-step images of the Lyft experience, helping visitors visualize what taking a ride with Lyft is like.

However, look at the copy for the first step of the process. Also, while clearly explaining the final stage of the process — paying and rating the driver — this information implies that there is a final definitive action required by the user, something Uber does not.

For a service built on the notion of efficiency and convenience, this is a big deal. Take a look at the copy. Jony Ive freejonyive Apple knows how crowded and competitive the smart device market is, so rather than focus on a specific feature — virtually none of which are unique to the iPhone or iOS — the company instead opts to focus on the experience of using an iPhone.

The official iPhone site also touches on several of the genuinely unique features of iPhone and iOS to make its case, including security: The copy also clearly states that Unbounce is primarily aimed at marketers a clear indication of understanding and appealing to a highly specific target audienceas well as the fact that users can create mobile-responsive landing pages, which itself addresses a very specific need or concern for some marketers.

Great stuff all around. For the uninitiated, Slack is a workplace productivity and messaging app. However, while this might seem like the value prop of virtually every productivity app on the market, Slack has several advantages that support its core value prop of making collaboration simpler.

For one, few if any other productivity apps boast as many integrations as Slack does. All your tools in one place. Search your entire archive.

Digit — Save Money Without Thinking About It The world of personal finance is another ruthlessly competitive space, and there are tens of thousands of apps designed to help people manage their money more effectively.

The key differentiator of Digit from other savings apps is that the process is entirely automated. Saving can be a major financial hurdle for many people, especially those on reduced or limited incomes.

By automating the entire process, Digit offers users a completely hands-off solution to saving.

What’s a Value Proposition?

CrazyEgg — Website Behavior Tracking at an Unbeatable Price Figuring out precisely how people are using your website is a major challenge for many businesses. Want to make your site better? Users can see cursor movements, scroll depthand all sorts of other cool behavioral tracking features that let them really understand how people are interacting with their website.

That no other service provides more functionality and insight for a better price, with as little hassle, as CrazyEgg does.

how to write a good value proposition

CrazyEgg's value proposition, answering intuitive FAQ's with active diction The site lists all the things users can do with CrazyEgg, cleverly using active verbs to show visitors how much better their lives will be by using it.

This list tempts would-be users with the prospects of making their budgets go farther, advocating for site changes using actionable data, making testing and analytics easier and more efficient, as well as the promise of more conversions and heightened engagement.

Dan Shewan Originally from the U.The HR Value Proposition [David Ulrich, Wayne Brockbank] on *FREE* shipping on qualifying offers. The international best seller Human Resource Champions helped set the HR agenda for the s and enabled HR professionals to become strategic partners in their organizations.

But earning a seat at the executive table was .

How to Write Market Positioning Statements – #Cornell

Good value proposition examples. It’s tough to find perfect value proposition examples. Probably because it’s hard to create a great one. I find flaws or room for improvement with most value propositions I . Learn 4 amazing Value Proposition tools the super professionals use.


Craft presentations and text that will impress. A proposal is a sales tool not an information packet. The purpose of the proposal is to make a persuasive case that leads to a sale. To win the business, your proposal must overcome the following.

Marketing Strategy - What’s Your Value Proposition? : MarketingProfs Article

You already know that getting your value proposition right is critical to your business model. You can have the best features, the most perfectly executed presentation, the most stunning price, but no one will ever know of it if they don’t get past your high-level value proposition. Check if your cold email includes the 6 crucial elements: From line, Subject, Intro, Value Proposition, CTA, Signature.

how to write a good value proposition

Make sure you wrote them well.

How To Create A Useful Value Proposition w/ Examples